This weekend, I had the pleasure of representing Emirates in Johannesburg, South Africa at Vodacom’s United Rugby Championship double header of fixtures, where the Emirates Lions took on Irish team, Leinster in what was a great day of sport!
Activating EK’s world-class hospitality, my role at the event was to distribute Emirates memorabilia to spectators and entertain guests at the exclusive Emirates hospitality suite. I also had the pleasure of being on the field when players from both teams entered the stadium in an adrenaline-pumping display.
Although the Emirates Lions were not victorious, they put up a good fight in their 36-39 loss to Leinster.
As one of the most established local teams in South Africa, the Emirates Lions have built up on an impressive repertoire of accomplishments over the past five years, which includes qualifying for three consecutive Vodacom Super Rugby finals. They have also produced 16 capped Springbok players and continue to discover local talent.
Emirates has been the title sponsor of the Emirates Lions since 2015. As one of the world’s biggest supporters of the sport of rugby, the airline continues to build its extensive portfolio of global partnerships.
The airline first sponsored Rugby World Cup 2007 in France as a Tournament Sponsor, and since then the relationship has grown to becoming a worldwide partner for the Rugby World Cup 2011, 2015, and 2019, held in New Zealand, England and Japan respectively. Emirates will continue as Worldwide Partner of Rugby World Cup 2023 in France and Rugby World Cup 2027 in Australia. The airline also sponsors the jerseys of World Rugby’s Match Officials, and recently returned as an official sponsor of the Cape Town 7s tournament held annually in South Africa.
In addition to this, Emirates has extended its official sponsorship of the Emirates World Rugby Match Officials through to 2027, a relationship that has proven pivotal in the development and performance of elite match officials since 2013. In the airline’s home base of Dubai, the Emirates Dubai 7s tournament has been running for more than 50 years and the airline was instrumental in growing its international status when it first began its support in 1987 in cooperation with World Rugby. Through clear focus and a strong commitment from the airline, the Emirates Dubai 7s has become the largest sports event in the region.
Emirates has been serving South Africa for 27 years, and has connected over 20 million travellers to and from South Africa via Dubai and beyond to its global network, firmly establishing the airline as a long-term partner of South African aviation, tourism, and trade. With daily services to Cape Town, Johannesburg and Durban, EK stands firm in its commitment to support enhanced connectivity between the two nations.
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Disclaimer: My posts are my personal views and do not represent the views of my company.
